On-demand innovation training

Learn how to build legendary products

Building breakthrough products is a process. A process you can master!
What is our innovation training?

Product Innovation Process

You'll learn a step-by-step process you can use to develop novel products that address meaningful problems.

100% online, on-demand

The training is entirely online and able to be consumed at your own pace.

31 readings

The course is made of 31 action-oriented readings.

110% money back guarantee

If after 14 days you don't enjoy the course then you can get more than your money back.

What is the training

Product innovation process

You'll learn a step-by-step process you can use to develop novel products.

100% online, on-demand

The training is entirely online and able to be consumed at your own pace.

31 readings

The course is presently reading heavy, with videos to come in 2023.

110% money back guarantee

If you don't enjoy the course then you can get more than your money back.

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Who this training is for

You are new to innovation

The training will be a perfect crash course on how to approach innovation. Expect failure as part of the learning journey if you apply the process to build a product.

You are an expert innovator

This training will provide food for thought and ideas that you can integrate into your own approach to innovation. The training is packed full of new ways of thinking.

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Who this training is for

You are new to innovation


This training will be a perfect crash course on how to approach innovation. Expect failure as part of the learning journey if you apply the process to build a product.

You are an expert innovator


This training will provide food for thought and ideas that you can integrate into your own approach to innovation. The training is packed full of new ways of thinking.

Sneak peek: the process to develop innovative products
Get Process PDF

A ridiculously low price of $29!

"Normally, an organisation pays $50,000+ to get a bespoke innovation process created and their staff upskilled. I believe that the skill and process of developing innovative products should not be out of reach for so many. The course price is not a reflection of its low value, but our desire to disseminate the principles to developing innovative products to everyone." 

Andy, creator of the training.
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Course Creator
Andrew Wetherell - Co-Founder at Alto

Andrew helps organisations build bespoke innovation processes and undertake org transformation to enhance their innovation capability.

He was a CEO in the space industry, collaborating with the likes of NASA and other leading technologists. He actively collaborates with innovation leaders from Google, Amazon Web Services and many more to develop new innovation methodologies.

His mission in life is to build the best system in the world for developing and delivering novel solutions to globally meaningful problems.

What you'll learn

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Module 1 - Foundations
  • Mindset: the 7 behaviours that make for a great innovator.
  • Innovation framework: a system framework for understanding what influences innovation capability within an organisation.
  • Innovation process: a breakdown of our innovation process.
Module 2: Opportunity Identification
  • Strategic focus: how to select a market/customer group to build a product for.
  • Innovation charter: how to set team goals and constraints on a page.
  • WTF are needs: the difference between problems and customer needs.
  • Customer research: how to do interviewing, ethnography and secondary research.
  • Identify & synthesise needs: how to get to a list of customer needs to solve.
Module 3: Opportunity Selection
  • Needs evaluation: how to rank needs and select a focus for product development.
  • Assumption analysis: how to systematically identify and validate assumptions with respect to a market opportunity.
  • Market analysis: how to conduct market analysis.
  • Needs canvas: how to capture your market opportunity on a page.
Module 4 - Solution Generation
  • Specifications: how to set solution specifications.
  • Inspiration: how to conduct research to gather insights for ideation.
  • Constraints: how to build and use constraints to create better ideas.
  • Brainstorming frontal assault: learn why brainstorms are crap for creating product ideas.
  • Systematic ideation: a structure ideation approach.
  • Lean canvas: how to capture an idea on a page.
Module 5 - Solution Selection
  • What makes for a great idea: two frameworks for analysing idea potential.
  • Real-win-worth-it: a tool for analysing your product idea.
  • Assumption analysis: how to systematically identify and validate your product assumptions.
  • Pretotyping: an overview of the Google approach to assumption validation.
  • Mock-ups: how, when and why you should use mock-ups.
  • PR/FAQ: The Amazon way of capturing and pitching ideas.
Module 6 - Product Delivery
  • Minimum lovable product: an Amazon inspired approach to identifying product launch features.
  • Alto value chain: an adapted version of the value chain for internal operations inspired by the book The Goal.
  • Further reading: a list of 25+ books worth reading that'll help you be a better innovator.

Start building breakthrough products

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