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On-demand product innovation training

Turn your passion into a sustainable product

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Trusted by alumni from
Most people don't pursue their passions because they fear financial instability and what others might think.

This course will help you turn your passion into a way to make a living - even before you quit your job.
What is our product training?

A crash course on how to build novel products

You'll learn a step-by-step process you can use to develop novel products in areas you're passionate about.

100% online, on-demand

The training is entirely online and able to be consumed at your own pace.

31 readings, 7 videos

The course is made of 31 action-oriented readings and 7 longer-form videos.

Hands-on learning

The course is highly actionable, designed to be applied.

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What is the training

Product innovation process

You'll learn a step-by-step process you can use to develop novel products in areas you're passionate about.

100% online, on-demand

The training is entirely online and able to be consumed at your own pace.

31 readings, 7 videos

The course is made of 31 action-oriented readings and 7 longer-form videos.

Hands-on learning

The course is highly actionable, designed to be applied.

Buy Now > 
This course is for young professionals that want to make their passion their living.

We want to help you build amazing products that are profitable and impactful because you deserve to love your work.
Sneak peek: the process you will learn
Get Process PDF
"Normally, an organisation pays $50,000+ to get a bespoke product innovation process created and their staff upskilled.

I believe that the skill and process of developing innovative products should not be out of reach for so many, especially those that want to pursue their passions.

The course price is not a reflection of its low value, but our desire to disseminate the principles to developing innovative products to everyone." 

Andy, creator of the training.
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Course Creator
Andrew Wetherell - Co-Founder at Alto

I am an entrepreneur lucky enough to love what I do.

I help organisations build bespoke product innovation processes and undertake organisation transformation to enhance their innovation capability.

I was a CEO in the space industry, collaborating with the likes of NASA and other leading technologists. I actively collaborate with innovation leaders from Google, Amazon Web Services and many more to develop new innovation methodologies.

My mission and passion in life is to build the best system in the world for developing and delivering novel solutions to globally meaningful problems.

What you'll learn

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Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 1 - Foundations
  • Mindset: the 7 behaviours that make for a great innovator.
  • Product Innovation framework: a system framework for understanding what influences product innovation capability within an organisation.
  • Product Innovation process: a breakdown of our product innovation process.
Module 2: Opportunity Identification
  • Strategic focus: how to select a market/customer group to build a product for.
  • Innovation charter: how to set team goals and constraints on a page.
  • WTF are needs: the difference between problems and customer needs.
  • Customer research: how to do interviewing, ethnography and secondary research.
  • Identify & synthesise needs: how to get to a list of customer needs to solve.
Module 3: Opportunity Selection
  • Needs evaluation: how to rank needs and select a focus for product development.
  • Assumption analysis: how to systematically identify and validate assumptions with respect to a market opportunity.
  • Market analysis: how to conduct market analysis.
  • Needs canvas: how to capture your market opportunity on a page.
Module 4 - Solution Generation
  • Specifications: how to set solution specifications.
  • Inspiration: how to conduct research to gather insights for ideation.
  • Constraints: how to build and use constraints to create better ideas.
  • Brainstorming frontal assault: learn why brainstorms are crap for creating product ideas.
  • Systematic ideation: a structure ideation approach.
  • Lean canvas: how to capture an idea on a page.
Module 5 - Solution Selection
  • What makes for a great idea: two frameworks for analysing idea potential.
  • Real-win-worth-it: a tool for analysing your product idea.
  • Assumption analysis: how to systematically identify and validate your product assumptions.
  • Pretotyping: an overview of the Google approach to assumption validation.
  • Mock-ups: how, when and why you should use mock-ups.
  • PR/FAQ: The Amazon way of capturing and pitching ideas.
Module 6 - Product Delivery
  • Minimum lovable product: an Amazon inspired approach to identifying product launch features.
  • Alto value chain: an adapted version of the value chain for internal operations inspired by the book The Goal.
  • Further reading: a list of 25+ books worth reading that'll help you be a better innovator.
Guide: how to behave like an entrepreneur
The 8 behaviours of an entrepreneur

This guide will help you understand the key behaviours to act with to be a successful entrepreneur and how you can adopt them.

The guide breaks 8 core behaviours such as courage and candour into actionable sub-behaviours that you can continuously improve against.

Download PDF

Don't wait 10 years to start pursuing your passion.

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